Rococo – The Company and the Solution
Rococo is a Japanese, highly innovative technology company that develops AI-driven biometric solutions, shaping the future of secure digital identity. In 2025, the Asian tech giant decided to establish its European R&D center in Poland, specifically in Łódź.
The company’s flagship product is the advanced facial recognition system Auth Thru. These innovative, entirely contactless solutions enable instant user authentication based on unique facial features. Rococo’s technology is applied across numerous sectors: from fintech, healthcare, and public services to logistics, as well as sports event management, office spaces, and conferences.
What sets Rococo apart from typical IT companies is its deeply humanistic approach to technology. The company puts the individual and their needs first. These systems not only accelerate authorization (taking under 3 seconds) while eliminating the need for access cards and PINs, but above all, they guarantee privacy, dignity, and trust in every interaction between human and machine.
Rococo & Wise People – Project Scope
The primary challenge for Wise People was translating such advanced technology (AI, biometrics) into an approachable, trust-building digital product. As the agency, we were responsible for the end-to-end B2B website creation process — from initial UX discovery and wireframing to UI design and WordPress development.
Our role was to understand the client’s refined vision and translate it into a seamless digital experience. We needed to build a platform that established Rococo’s credibility among corporate decision-makers (IT directors, security managers) while capturing the unique brand voice that promises users peace of mind and natural access to physical and digital spaces.
How the New Rococo Website Was Built
The key was designing a website that reflects the brand’s core motto: “Let us shape a world where being yourself is enough to be trusted.” We based our UX/UI design and development on four strategic pillars:
Barrier-Free UX: Rococo’s flagship products embody the principle of “No cards, no code, no barriers.” The website had to operate the same way. We designed intuitive, frictionless navigation that smoothly guides users from high-level vision to detailed technical specifications. The information architecture clearly delineates data, benefits, use cases, and calls to action (CTAs).
Trust-Building UI (Data as Proof of Value): Biometric systems can raise security concerns. Strong UI design must actively mitigate these apprehensions. We implemented bold, clean visual modules that showcase hard data and compliance with confidence.
Technology with a Human Face: Because Rococo places immense value on human dignity and privacy, the interface was balanced with generous whitespace, refined typography, and subtle micro-animations. We avoided harsh, overly technical aesthetics in favor of a clean look communicating calm and security.
WordPress Built for Scale: The platform was built on WordPress to provide Rococo’s marketing team with full flexibility and autonomy. We implemented multi-language capabilities (English, Polish, and Japanese), secure B2B contact forms, and aggressive performance optimization to match the near-instant response times of the client’s AI algorithms. We also integrated an Employer Branding section designed to attract top-tier tech talent through clearly stated company values and expectations. The entire architecture is modular and scalable for future expansion.
Not every technology company begins its story with the word ‘heart’, but Rococo does. The brand’s human-centric philosophy was highlighted through authentic photography of people and warm green accents that soften the neutral palette of grays and whites, which in turn convey minimalism and innovation. Subtle visual effects, micro-animations, and refined details ensure exceptional readability while fostering user trust.
Przemysław Zagził, UX/UI Designer at Wise People
Project Outcomes & Summary
The result of our collaboration is a modern corporate B2B website serving as a digital brand ambassador at a pivotal moment in Rococo’s European expansion. We delivered a platform that goes beyond technical feature lists to tell a cohesive, compelling brand narrative.
Through a structured UX/UI process and a robust WordPress foundation, the new website actively supports Rococo in lead generation, brand positioning, and authority building right from its initial rollout. This project demonstrates how Wise People connects complex business requirements with premium design, delivering digital products tailored to the standards of ambitious tech enterprises.
Entering the European market with our proprietary facial recognition technology required a partner who could help us tailor the project to local audiences. The Wise People team demonstrated remarkable professionalism and deep expertise. They laid out a clear roadmap — from properly presenting our offer to establishing the brand identity for our R&D center in Łódź.
Anna Siuta, Commercial and Operations Manager at Rococo
