With UX, mistakes cost less and profits are greater.
Instead of wasting the budget for a programmer who has to dig for hours in the code, because you have to change something on the website, you can run a simulation that will answer the question: what users need and how to deliver it to them, so that they can trust the brand and stay with it on the website for longer.
Very detailed adjustment of the product to match the user needs.
Digital products built without a UX strategy usually have all or a lot of possible options. Meanwhile, business and marketing trends show that users want brands to know what they need before they actually need it.
Brands that use UX are portrayed in a better way.
We live in a digital age. Information spreads at the speed of light. A brand’s reputation increasingly depends on the opinions of its recipients. UX makes it possible to react to changes quickly. A brand that watches and adjusts a product or service on an on-going basis is liked more.
UX is based on facts.
Although UX is associated with a creative process, it will not fulfill its role without hard data. To build a UX strategy, we use data from Google Analytics or Eye Tracking, etc.
How do we work on the UX strategy at Wise People?
Workshops with your brand are the most important element of the creative process. Even very detailed documentation is not enough to find what will be of value for your recipients in your case. It is very possible that you will look at your company differently after the workshop. A representative of your brand must be present in the process. The more he/she knows about the company, the better.
During the workshops, we develop personas, prepare mapping of user activities and discuss the business side of the project. The result is a prototype in the form of a sketch, i.e. wireframe and the graphic tone that we are to give to the project at the design stage.
After tests, changes, adjustments by our specialists and your approval, the designers get to work and turn the jointly developed sketch into a so-called higher accuracy mock-up – i.e. the target graphic design.