You don’t always have to start with a revolution. Sometimes, it’s worth asking first: what works, what doesn’t work, and why? This is exactly what a UX audit answers. It’s a tool that doesn’t solve problems for you, but shows them in black and white—and provides ready-made guidance on what to do next. If you are wondering what a UX audit is and when it is worth commissioning one, this text will clear up your doubts.
What does a UX Audit at Wise People involve?
A UX/UI audit at Wise People is an expert analysis performed by an experienced UX designer and analyst. The assessment covers, among other things, information architecture, navigation structure, content layout, user paths, and mobile device adaptability (responsiveness).
An expert audit can be expanded to include:
- Analysis of data from Google Analytics 4 (GA4),
- Review of heatmaps and session recordings from tools like Hotjar or Clarity,
- Technological consultation with an experienced programmer.
We also conduct an App UX audit, where we scrutinize mobile and web user interfaces.
This is not a service for everyone. But if you want to immediately receive a report that shows what works and what needs improvement – it’s time to act. Additionally, you receive an estimate of the cost of implementing the suggested changes. You can read more about the specific steps taken by the auditor here.
The price of a UX audit at Wise People is determined individually depending on the scope of the analysis and the number of subpages/elements to be analyzed – however, it is still an investment of several thousand Polish zlotys in exchange for a specific report with errors and recommendations, a checklist of fixes, and a direction for further actions. Simply contact us to find out how much a Wise People UX audit costs taking into account your individual needs and the scale of the undertaking.
5 Scenarios Where a UX Audit Can Save Your Project
1. You run an e-commerce, but you don’t know how customers buy
You lack hard data on purchasing paths. You don’t know where customers drop off, how they move around the site, or on which screens they stop. A UX Audit + GA4 data and heatmap analysis will show you where your sales funnel is leaking.
2. Your brand image is out of sync with your online reality
You’ve invested in branding, you have a strong identity, but the website doesn’t deliver what your communication promises. The user encounters an outdated or inconsistent interface and trust evaporates. A UX audit helps identify exactly where this image disconnect occurs.
3. The website is not achieving business goals
You have a feeling that “something is wrong.” Indicators such as bounce rate, time spent on the page, or conversions do not look good. The audit will help determine whether this is a matter of information architecture, a lack of a compelling CTA, or perhaps an unclear offer.
4. You know you want to change your service, but you don’t know where to start
You have many ideas, opinions from the team, comments from friends… but you lack a clear plan. A UX audit organizes all of this and provides guidance on what to fix first, what can wait, and what is worth testing.
5. You need a specialist assessment that you cannot do yourself
There are aspects you cannot analyze without UX experience:
- legibility of content hierarchy,
- micro-interactions that are misleading,
- unintuitive information architecture,
- a poorly designed form (e.g., lack of validation, too many steps),
- a CTA that does not lead to actual conversion,
- layouts that are too “tight” or too empty,
- lack of micro-hints and tips for users.
Summary
Not everyone needs a UX audit. But in many cases, it is the most rational first step – especially when something stops working or you are planning a change. A well-executed UX/UI audit gives you:
- an expert analysis resulting from many years of experience in UX/UI and analytics,
- ready-made recommendations for changes to move to fixes as quickly as possible,
- an interactive, clear report with easy navigation,
- a basis for estimating changes in the area of web design / web development.
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