Not everything new has to be good. But… it might be brilliant.
A company founder. A specialist who knows their industry inside out. A leader who spots a market gap. Such people come to us – or mention in informal conversations – with similar words: “I have an idea; I haven’t seen anything similar on the market yet.”
And that’s great. But this is precisely the moment when the greatest risk appears.
Two (Very Human!) Mistakes
- Excitement as a Strategy
The first mistake is the conviction that “it must be brilliant.” A Founder, fascinated by their concept, often closes themselves off to criticism, doubts, and doesn’t want to talk about it to anyone “because someone will steal the idea.” However, an idea has no value yet – until it is grounded in business, utility, and technological realities. - Failure Before the Start
The second mistake? Giving up: “If no one has done it, it probably can’t be done.” The assumption that the market has seen everything already blocks development and innovation. Meanwhile, the history of digital is full of examples of solutions that “had no right to exist” until… they changed the market.
Our Answer: Workshops for Ideas
Not every concept immediately requires a brief for an application or new branding. Sometimes, something completely different is needed: a high-level conversation about the idea. That is why at Wise People, we conduct custom validation workshops, created especially for founders and company boards who want to professionally verify their idea — before making costly decisions.
What do we do during such workshops?
During strategic and creative sessions, which have so far been led by, among others, Robert Szarata (CEO), Mateusz Lebiedziński (COO), and Franciszek Budzbon (Brand Manager), we focus not on the finished product, but on the core of the idea. We analyze together:
- goals – what do you want to achieve? What stage are you at?
- vision – how do you imagine success? What drives you towards it?
- values – what is non-negotiable for you?
- resources – what means, team, and competencies do you have? What is missing?
- business opportunities – where does the value truly lie?
- pain points – what problems will the user encounter? Which ones might you overlook?
Who are these workshops for?
- For Founders with an idea and the question: “what now?”
- For company boards that want to test a new business line.
- For start-ups looking for an accurate diagnosis before the next fight for funding.
- For innovators who have intuition and need a reliable “sounding board” from an experienced partner.
What do you gain?
- The opportunity to verify your idea without pressure, in a safe environment.
- The perspective of a team that has seen hundreds of digital projects — and knows what works.
- Concrete guidelines: what’s next, what’s missing, what’s worth refining.
- The option to continue cooperation if readiness to act emerges.
Take the first step – before you go a step too far
Not every idea changes the world, but every good idea needs validation. Before you invest months of work and hundreds of thousands of zlotys in its execution – check it with someone who not only knows the market but can look at it from the outside.
Without exaggeration, with mutual commitment, the Wise People Workshops are a substantive meeting that can be the beginning of great things.
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