As content coordinator at AJ, I witnessed the truly transformational nature of this project. The earlier version of the website that I found when I started working at AJ was characterized by a complicated user path, unclear redirects and an unintuitive layout, which significantly hampered the building of a professional image of the university in the media. The very first workshops and graphic design projects by Wise People allowed us to start building a new, consistent visual identity for the Academy. The materials and design guidelines received became the foundation for creating professional content in social media and advertising materials. The creative process and communication with the team were held to the highest standard, and every comment made was met with a prompt and professional response. Today, thanks to this transformation, all of our communication channels – from the website made by the Wise People team, to social media, to printed materials – form a coherent whole and represent a level in line with the prestige of our university.
Wiktoria Wysocka, Marketing Manager Akademia Jagiellonska
