Alma S.A. – Who Are They?
For over 40 years, Alma S.A. has played a leading role in the digital transformation of Polish enterprises. The company’s key areas of expertise include:
Ensuring cybersecurity through monitoring and state-of-the-art protection against digital attacks
Adapting IT infrastructure to EU and local regulations
Delivering cutting-edge infrastructure solutions such as xWDM, SDH/PDH, WiFi, Ethernet, radio systems, Cloud/Data Center, CCTV
By 2025, Alma had served over 450 clients, completing more than 5000 projects worth over 1.1 billion PLN in total. Their customers include recognizable brands like Żabka, Bank Pekao, Ciech, LPP, Inglot, as well as numerous public institutions such as the Ministry of Justice and GDDKiA.
Clarity and a Unified Offer as the Main Goal
During the strategic workshops (Wise People Discovery Workshop), we explored 11 initiatives shaping Alma’s brand goals, ultimately focusing most on:
Building a recognizable image and driving sales
Improving partner collaboration
Strengthening internal teams
Increasing sales efficiency
The teams agreed that the main measure of success in the rebranding and web development process would be creating a new, clear, and understandable offer. This new communication approach — after 40 years of working with top clients — enables Alma to pursue more precise strategic goals in sales, HR, and brand positioning.
A Structured Process as the Foundation of a Complex Project
The first step in Wise People’s creative process was the hybrid Discovery Workshops. Part of the team met at Alma’s headquarters with representatives of the management board, marketing, and leaders from departments such as HR and sales.
The workshops, conducted in Miro, were customized to the client’s needs and included exercises around:
Brand strategy
The sales & marketing funnel
The brand’s visual direction
We also held moderated discussions on proposed website architecture and an extensive inspiration board (moodboards).
Following the workshops, we brought in our partner team from Moth UX & Branding Studio — as in the Sales&More project. This phase resulted in a completely new visual identity: a logo, brand system (colors, typography), and a distinct visual direction.
The final step was designing and implementing the website using Wise People’s custom template. An iterative approach and close collaboration with Alma’s marketing team allowed us to work with final content early on and continuously design and code the next sections and pages.
Before launching the new brand and website, both teams aligned on communication and the project’s premiere. This case study itself shows that great collaboration begins at the very first sales conversations, and each new challenge strengthens the partnership between companies shaping the Polish IT sector.
The Rebranding Outcome – What Do We See at Launch?
With the release of the new brand and website, Alma S.A. begins a new chapter in its decades-long history. For the first time, the offer is presented in such a clear and accessible way while retaining the substantive, specialized character rooted in Alma’s operations.
The new brand expresses readiness to face contemporary challenges. The “glass” and “fluid” visual effects used across branding elements draw inspiration from physics and technology. From the logo to typography to imagery — every aspect aligns with the confident, expert identity of a leader that has been driving digital transformation for decades.
Thanks to the Wise People team (in branding partnership with Moth UX & Branding Studio), the new brand and website address Alma’s strategic goals, including international expansion.
Key Takeaways from Transforming a Digital Transformation Leader
Meeting the client’s strategic challenges requires a strategic approach to the creative process — from comprehensive Discovery Workshops to holistic rebranding to custom design and development.
Understanding the needs of a large organization demands collaboration with representatives from all key departments — not just management and marketing, but also sales, HR, and technology.
Rebranding a company with extensive market experience is a unique challenge: knowledge and data help, but long-established habits can hinder change. In this project, we succeeded in bridging a rich history with an exciting future.
We have over 40 years of huge experience with the biggest players in their sectors. Despite our successes and constant growth, we felt our communication didn’t reflect our true position and wasn’t aligned with modern market standards. Thanks to the project with Wise People, we clarified our offer, found coherence, and gained a modern character. Looking at our new brand and website, we feel we’ve achieved our goals and are ready for new challenges.
Oskar Kabat, Marketing Manager, Alma S.A.
