A unique website ensures much greater recognition.

Not only the name or logo, but also the font, colors, and the arrangement of elements make it clear what brand it is at a glance.

While it is obvious with products, this is not always the case with the website. This is because brands sometimes use universal templates – we strongly advise against it. The brand image then loses its consistency.

Brands with a consistent design are considered more valuable.

Wise People customers ask as to:

• refresh the website, because it looks outdated or too cheap,
• complete a visual simplification and arrangement of elements, because users cannot find what they need.

The “Business Value of Design” report shows that companies that have invested in design record up to 2x higher revenues than the competition – regardless of the industry.

Light as a feather.

The website must be visually attractive, more and more often, apart from photos, there will be videos and animations on it. It has to be useful and functional but… it also has to load quickly.

Therefore, at the design stage, you need to determine exactly what you want on the website and what you have to give up on.

Design is how it is used – WCAG

In addition to the general adjustment of the website to the audience, it is worth considering people who have been overlooked in the creative processes for a long time, and thus experienced digital exclusion.

These are people with disabilities: sight, hearing, movement, but also with intellectual disabilities and cognitive disorders.