Are you planning to create a new website for your company? If you still don’t know what to pay attention to when creating it, you’re in the right place! Learn more about the main trends in website design in 2023 and check if you can implement them.
1. Bold colours and minimalist design
More frequently, websites are drawn up in bold, non-obvious colours, such as shades of turquoise or intense red. At the same time these colours, unusual in their notion, harmonize with a minimalist design.
2. More and more videos
animations, integrated GIFs and dynamic illustrations. Instagram is abandoning static photos and moving towards video to compete with TikTok and YouTube, creating Instagram Reels. TikTok is gaining popularity with short, spontaneous videos. YouTube is about to take off with its Shorts.
It seems that Internet users have become so accustomed to moving elements that a website with pictures or graphics only, seems too monotonous. As a result, parts which change, parallax effects, or single animations in the opening section of the page, have become “a must”. Videos and other formats that bring the page to life, will also work well.
3. Asymmetrical web page structures
Many sites are built on a structure that allows individual elements to fit into an invisible frame, or so-called: the grid. Such a site design can be visually unattractive, on top of which, from a marketing perspective, it does not stand out at all.
As early as 2023 and beyond, sites will increasingly be built in an asymmetrical layout, different from the one of the competitors. The goal is to seek freshness and versatility. The site should reflect contemporary aesthetic trends. That’s why we choose the path of non-conformist, interesting forms.
4. Let’s look at Web 3
Artificial intelligence, machine learning and online advertising mechanisms – this trinity has already had a major impact on online sales. A personalized starting page is a customized landing page that automatically builds itself for each user, based on search history and shopping preferences. A page built on user’s experience, will do a great job in the sales and gaining traffic to the site.
The behaviour of today’s users is well understood by the blockchain, NFT and cryptocurrency industries. They are the ones which need to reach the most demanding Internet users. It is worth paying attention to how they present their ideas and how deeply they go into sharing everything close to the brand they are building, with the community.
5. Authenticity
It’s clear that a company website should reflect its brand identity. It is not just a collection of key information for marketing and sales goals, but also an important point of contact for those around the company – its employees, job candidates, potential partners or investors. That’s why it’s worth remembering to reveal what really matters to you – what makes your company/product/services valuable to those around you.
In the age of strong social media, where many people and brands act as someone they are not, it’s worth making sure that the way of showing the trade mark, is an authentic declaration of who you are, where you aspire to be, and how you work.
It’s easy to fall into the trap of popular trends, where everyone flexes their muscles overly or only presents the safe content, without expressing themselves. We encourage you to look for sincerity in your communication and convey it in an appealing way. With this approach, it is much easier and more enjoyable to create content and, more importantly, to build a valuable relationship with your audience.
Sample Case Study
Immergas faced a choice of who target with its website to. On the one hand, we have a business client interested in advanced technologies, and on the other hand, individuals willing to purchase equipment for commercial use.
A responsive website came to the rescue – division into two separate structures, which thanks to great integration, guides the user intuitively to a specific content. The product in the customer section is shown from the user’s view, while the business section is supplemented with technical details, such as drawings or parameters. If a private customer is on the business page, he won’t notice the difference in the compositon – the site is designed to be one entity, and consequently cater to two completely different target groups.
Website trends – what for?
Your website is the only place where customers see your business entirely. Your place on the web is an opportunity to show your business model in terms of sales and marketing.
In addition, if your website is UX-friendly, you can plan your marketing strategy well. A reference to the different stages of the sales funnel, will be linked to the specific elements of the site. Remember that a good website is the basis for setting up and optimizing your sales campaigns properly.
A well-designed website can be changed at will. That’s why it’s worth betting on dedicated solutions for self-modification. When creating a website with Wise People, we provide you with a full manual and support during, and after the creation of your website.
