7 Effects of Discovery Workshops

Unsuccessful projects are a consequence of an unclear brief, communication noise, guesswork, false hypotheses, or a lack of awareness and engagement. At Wise People, we act differently from the very beginning to avoid fires and elevate the level of cooperation to the highest standard. The introductory Discovery Workshops are in-depth meetings that allow us to build a common foundation before starting work on branding, a website, or a digital application.
We organize them remotely (Google Meet + Miro), but if necessary, we will meet you live or hybrid. We adapt the scenario to your context. See what you can gain—these are 7 measurable results that we confirm with hundreds of projects in our portfolio.

7 Effects of Wise People Discovery Workshops

1. Teams get to know each other and learn to cooperate
   We build a mutually effective project team from the start. On our side, the meetings involve, among others, a product designer, business consultant, project manager, brand manager, UX/UI designers, and sometimes developers or analysts. We invite different people from your company: from marketing, sales, and the management board – thanks to this, we gain a fuller picture of your organization, but most importantly, we get to know each other better and strengthen our relationship on a personal level.
2. We jointly verify the strategic foundations
   The workshops are not only about UX, but also about business and communication strategy. We work on your value proposition, prioritize target groups and user needs, and name the real pain points – yours and your recipients’.
3. We define the project goal and what we are NOT doing
   Defining the goal is one thing. But it is equally important to name the things that you don’t want – this reduces risk and streamlines the process.
4. We establish the visual direction
   We present mood boards and inspirations that allow you to better sense which visual direction we can take. You don’t need to have a ready vision. That’s what you have us for, and we’ll use the time together for discussion and an exchange of inspiration and thoughts.
5. We work on information architecture and content
   We analyze the current structure of your website, brand, or application. We show what is worth simplifying, what to rebuild, and what to leave. We propose a new architecture as a basis for further design.
6. You receive a wealth of knowledge and inspiration
   Over the course of 2–3 meetings, you are in contact with experienced specialists (as a rule, with at least 10 years of industry experience). The educational value of these workshops often surprises our clients and is mentioned even years later.
7. Optional workshop report
   If you wish, we prepare a written summary of the workshops – it is useful for the needs of the management board, investors, or as a reference document.

Summary

Wise People Discovery Workshops are an investment in the right project direction, efficient implementation, and… stress minimization. These are meetings that organize, inspire, and build trust.