Price and Copyrights
When selecting a specific font, it’s important to verify its license in relation to the intended use—some are completely free for commercial use, while others require attribution to the creator or a payment for such usage.
Digital vs Print
When choosing a font for print, it’s essential to ensure that it has the necessary adjustments to look good on paper. One example of such a feature is the so-called “ink trap,” a micro gap designed to control how ink spreads during printing. However, in display fonts, these gaps should be removed.
Use in Popular Software
Some applications, especially web-based ones, do not allow the addition of custom fonts. When choosing a font, it’s important to check whether this will be an issue in any of the tools we use—what’s the point of spending hours searching for the perfect font if we later can’t use it, for example, in a company presentation?
A common solution to font availability issues is to use a substitute, widely available font. A good example is our Wise brand book, where we defined that if we cannot use the Archia and Basier Square fonts, we use the system font Tahoma, which closely resembles them and is present almost everywhere.
