A UX audit is a process in which an experienced UX specialist takes on a website or application, tracks the user, analyzes data, points out errors, and designs better solutions. As a result, you receive a concrete output: an interactive report with a diagnosis and recommendations for changes.
What does a UX audit at Wise People look like?
Every project starts with a brief and a discussion of business goals. Afterward:
- an experienced UX Designer conducts an in-depth analysis of the website or application,
- we prepare an interactive report with a preview of errors, recommendations, and examples of improvements,
- we present the entire package during a joint consultation.
If you want to know when such a UX audit makes the most sense, check out our article: 5 Situations Where a UX Audit is the Best Decision.
What Does a Professional UX Audit Consist Of?
Below we discuss the most important elements of the UX audit process.
1. Desk Research and Business Context Analysis
We start by understanding your business, competition, and users. We analyze who visits your website, what they are looking for, and what problems they are solving. This phase allows us to form accurate hypotheses and better frame the analysis results.
2. Google Analytics 4 Data Analysis
Provided you have analytics integrated, we analyze, among other things:
- user characteristics (basic demographic data, device type, etc.),
- user paths,
- bounce rate,
- time spent on the page,
- exit pages,
- most frequently clicked elements.
This provides the foundation for further assessment of UX and conversions.
3. Expert Analysis of the Interface and User Flows
The UX Designer reviews:
- page layout and content hierarchy,
- navigation intuitiveness,
- logic of conversion paths (e.g., purchase, contact, sign-up),
- stylistic consistency and compliance with design principles.
4. Identification of Typical UX Errors
This is where things you might not notice on your own come to light:
- too many CTAs,
- buttons in mobile-unfriendly locations,
- hidden or duplicated functions,
- forms without validation,
- improper contrast between text and background,
- “clickable elements” that the user is unaware of.
5. Heatmap Analysis (Hotjar / Clarity)
If you have the appropriate tool integrated, we analyze:
- where users click,
- how they scroll the page,
- whether so-called dead zones appear,
- whether elements that attract attention are consistent with business goals.
If you do not have Hotjar/Clarity integration, we can help implement it and collect data within 2-3 weeks, and then return to them for analysis.
Summary
A good UX audit is not a subjective opinion, but a study based on data, expert knowledge, and technology. It provides a realistic picture of the situation and concrete recommendations on what to improve and why.
Autor
