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  • BKIhack.pl – rebranding and scaling the Bydgoszcz Hackathon

BKIhack.pl – rebranding and scaling the Bydgoszcz Hackathon

BrandingBrandingDesign (UX/UI)Development
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In a nutshell:

  • The concept and management of rebranding the Bydgoszcz Hackathon into BKI Hack.
  • PR support, visual identity production, application design, and co-organization of the 7th Bydgoszcz Hackathon BKI Hack.
  • Co-organization, mentoring, and participation in the jury by representatives of Wise People.

The results:

  • Record attendance and media exposure of the event.
  • Development of the web application project www.bkihack.pl (co-production with UniqSoft).
  • Nationwide reach (previously local) of the hackathon.

The Bydgoszcz Hackathon has been the flagship event of the Bydgoszcz IT Cluster for years, but until now, it has only operated on a local scale. Through rebranding, strategic planning, and execution, along with co-organizing the BKI hack, we are elevating it to a nationwide level of recognition. From now on, the proven formula of the hackathon in Bydgoszcz can be replicated in other cities, attracting an even broader range of sponsors and partners.

Franciszek Budzbon, Brand Manager Wise People

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Wise People sp. z o.o.
Skorupki Street 102/14
85-154 Bydgoszcz, Poland
NIP: 953-275-09-99
KRS: 0000736714
REGON: 380521440

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Poland
Great Britain
Switzerland
Belgium, Netherlands
Sweden
USA

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