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  • kancelarie-conseil.pl – rebranding, offer restructuring, and a new website for a business law firm.

kancelarie-conseil.pl – rebranding, offer restructuring, and a new website for a business law firm.

BrandingDesign (UX/UI)Development
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In a nutshell:

  • Full creative collaboration - from Discovery workshops, through rebranding, UX/UI design, to website implementation and copywriting support.
  • Building a new brand communication logic: offer structure, support for building personal brands, presentation of diverse paths and models of cooperation with the law firm.

Effects:

  • Refreshed law firm image - clear presentation of a rich offer in areas including tax advisory, M&A transactions, succession, family foundations, mediation.
  • Website consistent with the refreshed visual identity, coherent tone of voice, and taking into account the diverse needs of B2B target groups.

When I created the Kancelarie CONSEIL brand without much thought, envisioning a boutique group of specialists operating under a common banner, firstly, I didn’t anticipate that my own team and the number of specializations would grow so significantly. Secondly, I shared the illusion, like many even excellent but overly ambitious startup founders, that in just a few years this business should manage without me, so it was better to remain invisible. Of course, during the renaissance of personal brand theory and practice, this assumption quickly failed, as it was far too abstract.

Mateusz Rudziński, Managing Partner Kancelarie Conseil

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