UNI+SKK GROUP – what kind of company is it?
The merger of UNICARD SA and SKK SA resulted in the creation of a single holding structure operating under the UNI+SKK Group brand. As of February 1, 2024, the Polish market has been served by seven independent companies within this group, each functioning under its own brand:
- UNICARD Systems – manufacturer of hardware and software for access control and time & attendance systems;
- SKK Labels – flexographic printing house specializing in label production for industry, logistics, automotive, and pharmaceuticals;
- UNI+SKK Technology – provider and integrator of AutoID systems for identification of people and products;
- SKK Networks – audits, design, and implementation of WAN/LAN/WLAN/Security network infrastructure;
- SKK Robotics – industrial automation and robotics solutions;
- UNICARD SmartCity – provider of Park&Ride solutions and ticketing systems, among others;
- UNICARD Connect – delivery and implementation of IT and ICT systems;
UNI+SKK Group brings together companies operating at the intersection of hardware technologies, software, and digital infrastructure. The common denominator across all brands is expertise in identification, security, automation, and data processing — spanning from industrial production and printing, through IT networks and systems, to robotics, IoT, and Smart City solutions.
The Group forms a comprehensive ecosystem of competencies covering the entire value chain: design, manufacturing, integration, and maintenance of advanced technological systems for business, industry, the public sector, and critical infrastructure.
How to build so many websites at once? The sequence of events
A coherent brand architecture was designed by Maciej Sznitowski (“Brandoholik”), which became the starting point for UX/UI design work. Each implementation was preceded by Discovery Workshops—tailored to the specific design needs of individual companies and teams. By the way, these workshops revealed an additional value: representatives of each company had a unique opportunity to take part in discussions and decisions related to the Group’s sales, marketing, and brand image, which strengthened integration and internal awareness of the processes taking place.
It’s worth emphasizing that selecting an implementation partner was, for UNI+SKK, a complex process that took many months. In the final stage, the choice was narrowed down to 10 agencies. Wise People won thanks to its strong reputation in the B2B market, a holistic approach and thoroughness, and for proposing a unique, optimal approach to building multiple websites using shared components.
Key characteristics of a multi-website project
Designing a template that must be adaptable across multiple brands (even when they are as brand-consistent as in this case) requires a deliberate and structured approach. The collaboration with UNI+SKK demonstrates how important it is to:
- create and configure a comprehensive design system — including a library of reusable components, layout and section-building principles, documentation, and governance rules,
- develop consistent navigation and UX logic — user journeys tailored to the target audience of each individual company, while respecting the universal rules of the entire website ecosystem,
- maintain flexibility in handling nuances such as: each company’s primary color, photography and key visuals, iconography, microcopy, and industry-specific characteristics.
From the outset, the project assumed phased implementation of subsequent websites. From a business perspective, choosing a unified website ecosystem for companies within a capital group proved to be a highly cost-efficient solution. Instead of paying for seven or more fully independent websites—each with a unique design and structure—the Group opted for consistency, logical structure, order, and significantly lower total cost compared to the cumulative expense of multiple standalone projects.
From a project management standpoint, the companies received clear timelines illustrating the tangible savings in both time and budget resulting from a unified strategic approach. Each subsequent implementation required progressively less development effort, not to mention the UX/UI designer, whose role was critical during the initial phase of the project but became less resource-intensive as the system matured.
What distinguishes the new UNI+SKK websites?
The website design — from the expanded navigation menu to flexible content sections — is aligned with the brands’ communication style: specialized, information-rich B2B content with substantial textual depth.
The technically structured and consistent UI template does not exclude engaging, fully responsive use of photography and video content.
Thanks to a strong focus on development precision within the WordPress environment, the UNI+SKK Group websites achieve excellent performance and speed test results.
Every detail — including forms, product and service presentation, CTA sections, informational blocks, and the footer — strictly reflects B2B communication principles and the Group’s specialized business profile.
The websites are optimized for both SEO and GEO. Ongoing monitoring conducted by the company indicates highly promising results in AI-powered search tools. Moreover, one of the companies recorded a 235% increase in leads in 2025 after launching the new website, with forecasts for 2026 suggesting even stronger performance.
Discover the UNI+SKK website ecosystem implemented by Wise People
At the time of writing this case study (February 2026), the following websites have been successfully launched:
- https://uniskk.com/
- www.unicard-systems.pl
- www.skk-labels.com
- www.uniskk-technology.com
- www.skk-networks.com
- www.skk-robotics.com
We are extremely proud that the entire capital group has received a unified marketing and sales tool — a system of interconnected, visually consistent websites that simultaneously represent the individual goals and positioning of each company.
If you are looking for a partner who understands the complexity of large-scale, multi-brand digital ecosystems, Wise People has successfully delivered such a project for a demanding, conscious, and enterprise-level client. Without question, this initiative has been a breakthrough and a milestone in our company’s growth.
Our collaboration with Wise People was an important step in structuring the communication of the UNI+SKK Group. They were among the few partners who truly immersed themselves in our challenge — creating a cohesive template that enables the rapid launch of additional websites while maintaining brand consistency and adapting each site to the specific nature of each company. This approach gave us a sense of order, predictability, and high quality.
We also value the team’s responsiveness and their partnership-oriented mindset, evident from the very first discussions through to implementation. The discovery workshops played a significant role in the project as well. These sessions helped us align our shared understanding of what the website should represent, while also creating space for strategic discussions.
Since launching the first websites, we have received positive feedback from clients, and the analytics tools we use confirm that users navigate the sites smoothly and without difficulty. For us, this proves that it is possible to combine group-wide consistency with the individual needs of each brand in a structured and user-friendly way.
Katarzyna Nocoń, Marketing Director UNI+SKK Group
