WISE PEOPLE Sp. z o.o. is running a project co-financed from European Funds
called “Internationalisation of Wise People’s creative process”.
The goal of this project is to boost the export potential of the company Wise People and enter foreign markets with the creative process service as well as building recognition for the Wise People brand and its popularisation on a global scale, as well as increasing the sales margin of the creative process service and diversifying customers.
In order to achieve the assumed goal within the framework of the internationalisation project, the company is planning to undertake the following activities:
- Participation in trade fair events as an exhibitor: Viscom Italia, Web Marketing Festival in Rimini and eCommerce Expo in London.
- Participation in trade fair events as a visitor: Slush Helsinki and WebSummit Lisbon.
- Development and production of commercial and promotional materials: roll-ups, promotional film, advertising gadgets, content-marketing report.
- Translation of our website.
Also, in order to increase the effectiveness of communication on the new target market, the company seeks to run an online marketing campaign – advertising on the Internet, in particular on Facebook and Google Ads. This type of advertising allows not only to effectively position the company’s website among the search results in a given market, but also directly allows you to efficiently reach potential customers in the new target market.
Activities supporting the internationalisation process will include legal services – legal support for the process of negotiating trade agreements (without the direct participation of an advisor in negotiations).
All planned activities are aimed at promoting the service undergoing internationalisation in foreign markets, searching for foreign partners and economic promotion of the Kujawsko-Pomorskie region. As a result of the activities undertaken as part of the project, the export potential of Wise People will increase the same as a chance to appear with the creative process service on foreign markets
Project value: PLN 471,152.97
Contribution of European Funds: PLN 335,859.40
