Marketing automation
You have prepared an offer, created a landing page, people leave their email addresses. Things are great! But it takes a long time to write back to each one individually. You don’t have to do this! After leaving the address, a questionnaire examining the needs may be sent to the potential customer’s mailbox automatically, and when the user completes it, they will get a more detailed offer.
More sales profits will go to your pocket
If you sell a lot of products or services, the brokerage fees can hurt. In addition to building your own website, the cost of maintaining it is included in the annual site renewal and hosting payment as well as fees for the required plugins, e.g. WooCommerce supporting automatic sales.
Trust
It is not a great effort to create a profile on a platform that did not have to be built independently, so recipients are more likely to buy from entrepreneurs who have invested in a professional own website.
Image – owner, a reason to be proud
Note that, for example, people who run an online shop say, “I have a garden tools store,” and someone with an Amazon account says, “I sell garden tools on Amazon.” Can you see the difference?
Probably the most important sales channel
A website can be a knowledge base that will relieve you from answering the same questions over and over again – although there will be some who will not search for answers themselves and will write or call – this will constitute feedback that something is unclear and needs to be corrected.
However, keep in mind that apart from the information function, your website is a very important channel for reaching the customer, the company’s showpiece and a promise of fruitful cooperation. A well-designed company website will drive sales.
